Brilliant social campaign or perverse marketing campaign?

A petition came to me via change.org today. You can read it in its entirety here, and will need to for the rest of this to make sense.

I’ve never seen a petition before that asks people to support a company in developing a new product line and requiring them to develop a new market with new campaigns.

I hope beyond hope this doesn’t turn out to be another “Letter to the guy who left his <insert brand name> jacket at the cafe” campaign – I think we’re beyond that bullshit now.

If in fact this is a legit social campaign Lorna Jane has to be the luckiest company on the planet; to have a new market demand a new product and be willing to pay for it! Without having to spend a cent on market research.

But if it isn’t…

Who Owns Your Domain Name

I can guarantee it’s not you. Which is because no one, absolutely no one owns their domain or any other domain name for that matter. Domains are leased, or probably more accurately rented, on an annual or bi-annual basis depending on the registrar of the TLD (Top Level Domain; the letters on the right side of the last dot. Eg the registRY of apple.com is Verisign, who administer the .com domain. The registRAR is another company. Some companies are their own registrars if they have hundreds of domains. It’s like a wholesaler/retailer relationship). Continue reading

Why social media platforms won’t be free forever

We’ve all come to love, mostly, social media. The first kid on the block, MySpace disappeared when Rupert tried to make back his then astonishing $580M purchase price, in a single day. The the upstart Facebook migrated from the domain of US college students to anyone with an email address, or 10. Blogging had been around and popular but was a siloed activity with feedback and comment coming only after an audience had been built. Then came Twitter’s micro blogging which we didn’t even know we needed until we couldn’t finish or start every breathe without telling our followers about the breathe we were about to, or had just taken.

Follow the money! Continue reading

Using other’s branded content for your benefit

There are days when you have nothing to say across your social media channels. These days should be very, very rare if you’ve planned your content strategy correctly but when they do arise, fret not. But for the simple search by your favourite interwebs engine and content that is (a) funny, (b) emotive or (c) informative and (d) relevant to your community is there for the repurposing.

And with that, ladies and gentlemen for you viewing pleasure I present
Dumb Ways to Die” courtesy of Metro Trains Melbourne.

Continue reading

Where do your emails end up?

The short answer is; you never ever know, so treat each one as if you’re telling the world. Countless court cases have come down the wrong way due to so called ‘private emails’ being made very, very public.

The lesser end of the spectrum is just personal or professional embarrassment.

Below is a screen capture of an email that was forwarded to me from a friend who received it from one his friends.

It’s a funny little analogy. But to me, what makes it even funnier is who it’s coming from. Or more correctly, the profession of the originator – a counsellor  (sort of a budget shrink).

When the ‘joke’ and the signature are read together it’s a short walk to see this guy is pretty much saying, ‘if your life is fucked, I can’t help you’.

So the lesson for today; learn how to remove your ‘business’ signature when sending unrelated emails.There’s probably others to do with professional misconduct but I’m no expert in those matters.

Popular Science has sold 10,000 iPad magazine subscriptions

In mag land, cover price usually covers printing and newsstand distribution. So if you’re delivering it electronically, and giving 30% to Jobs et al, then your profits have just increased.

Interestingly, is this 10,000 new subscribers or existing. Or a mix of both. Either way you look at it, magazines may start to breathe a sigh of relief if this trend starts to appear for all publications taking the step towards iDistribution.

Popular Science has sold 10,000 iPad magazine subscriptions.